DRINKS INNOVATION LAB
During the innovation journey, suppliers are usually called in only at the executional stage – when conceptual ideas need to be translated into reality.
In fact, we often call them in from the very start! Our Supplier Ideation offering enables you to gain substantial incremental benefits from the relationships you already have in place with exciting suppliers.
NPDHACKS LIVE 24-HOUR CHALLENGE
Ever thought you could develop and drink product and have a sample ready for the judges to test, well think again, this challenge is thrown open to anyone in a company and sometimes outside the business.
It brings together bar teams, media, bloggers, nutritionists, NPD, packaging and marketing or drinks start-ups wanting to get winning idea in in front of a leading panel of judges.
Everyone wants new ideas but how do you generate them? Often, brainstorms produce yet another dissection of the problem rather than a cornucopia of fresh ideas. We bring together clients, our mixologists consumers, R&D specialists and creative teams for carefully planned sessions,
held offsite in a stimulating environment. Sometimes graphic artists are used to translate words into visual concepts.
FLAVOUR LAB CREATIVE
Our flavour lab understands the manufacturing process and techniques and processes to build out amazing and bespoke on trends flavorsome for your concept.
We use the same customer first approach to innovation and do it at pace its effective not only for those looking to start their own businesses but also to be innovative in complex organisations.
As competition intensifies amongst brands, clients have to innovate and differentiate themselves by delivering customer centric experiences that give their target audience a compelling reason to become customers.
Customer experience has evolved from an interaction between brand and customer, to an important factor in brand perception. We have helled brands to insprie thier customers by creating uquire off